Brand Identity: Week Two – Initial Development

Posted on January 26, 2016 by Frankie Frost

For week two we looked into colour and colour planning for our work. Spectrum analysis and the difference between RGB and CMYK. We had to pick a piece of art we like and pull out the palette for it.

After looking into architecture as the brief dictates the company want to represent. I looked into Gothic style and gothic architecture mainly the Gargoyles that sit along side the roofs of buildings. I incorporated the letter E for Enganche and this is a rough draft I created.

However after feedback and looking more into it as a corporate image i’ve decided to head in another direction.

Still aiming to have the ominous look however I looked into older symbols that have an image of strength and unity yet could still represent a company. I found an image of Buddhist knot and after some manipulation produced this logo.

This I can see being used as a letter head, on the side of building, engraved in stone or on the front of a work portfolio. So as a corporate brand I can see it working. Going to apply it to some mock ups during the week and find a font to write Enganche.

Brand Identity: Week One – Research

Posted on January 19, 2016 by Frankie Frost

For brand choice i’ve chosen Enganche Venture Capitalist and I’m going to make the design have a powerful imposing precense with almost ominous undertones. For research I looked into ideas of old symbol use and modern versions. The use of aggresive animals holding onto the circle gives a sense of royalism and power. The two snakes however less imposing has given me an idea to use a snake or a snake shapes within my own. Drafts to follow.

Another thing i’ve began to focus on is the use of colour and the trends of modern banks. Flat and not bold however they do have presence. These cards from the M Bank have identity just through the colour scheme used. Having no outline either around the pictures just the shapes formed from the colours.

Evaluation

Posted on December 10, 2015 by Frankie Frost

Overall these two projects have forced me to learn and stretched me as a designer and it has been great. Arguing with the software till I figured out what I had done wrong, helping fellow designers and in turn them helping me. Completely changing my ideas last minute and still managing to pull it off, with two sleepless nights but still, really enjoyed these projects.

Typography

Obviously the one I changed most from initial concepts however i’m happy to have kept the basic idea there, there are still runic elements if you look closely throughout. I have spent man hours tweaking tiny individual parts of each letter form and I had to draw a line as I was becoming obsessive and spent a full afternoon just making the tiniest adjustments which it was worth it but I think it was getting to a point where it was just me that was noticing. Chris helped during session as a fresh set of eyes and from a teaching perspective to show me what he could see and adjustments were made accordingly. I’m really happy with the final design of my typeface and I honestly could see it applied to several more medium than just perfume and art poster that I chose. It would work well as advertisement, business font or even on an album cover. The only thing I’d change is giving myself more time to refine to a point that its perfect to me however I started it late and i’m proud of what I managed to do within the two weeks the idea came to be.

Info-graphic

Initially causing me bother for weeks just from not having an idea that made me want to work, I felt stagnant with this but once my idea was locked in it was fine. I feel my strength was keeping the style consistent however my weakness was layout, I had it in my head but couldn’t quite translate to paper/screen. I feel this is a time sensitive matter though, structure and layout and with multiple deadlines looming, priorities got re arranged. Not an excuse just reality and a fault on my part. Time management will be a major focus for me next semester.

Week 12: Updated app and final typography work.

Posted on December 10, 2015 by Frankie Frost

The app was a simple matter of looking at it as an app for mobile devices rather than just a screen size, i’m quite happy with the result. Obvious pull from a looney tunes inspiration for the first screen and the rest although with placeholder text I feel the design is there.

And finally with my font here is the final practical applications and typographic alphabet.

Week 11: Presentation, Info Graphic and entirely new font

Posted on December 10, 2015 by Frankie Frost

Presenting the info graphic went well, I got much needed feedback as although i finally had an idea I was struggling to fully work with it, in terms of multi format visualization anyway. Below is how the comic would look on desktop and you would just click and itd scroll to the next page.

And for the poster I tried to condense it but the main feedback was that it was still too word focused and not enough graphic work going on.

And finally my mobile version which was just an reiteration of the webcomic but in a different format. Not really much to behold and i’m going to change it entirely after feedback.

Also at around midnight the night before presentation upon reviewing my font I decided I no longer like it whatsoever and started a brand new fresh font, so I didn’t sleep before the presentation but I think I still managed to present fairly well. My new font still has basis in the viking realm but is a much more clinical and flat approach. Below isn’t the image I showed in the presentation however it is the very very first mock up. Obviously no where near complete but a slight feel can be got from it of what i’m aiming for. The reason i’m not uploading the one from the presentation is, I aren’t happy with it and am currently refining it and probably will be till the very last moment before upload.