Brand Identity: Week One – Research

For brand choice i’ve chosen Enganche Venture Capitalist and I’m going to make the design have a powerful imposing precense with almost ominous undertones. For research I looked into ideas of old symbol use and modern versions. The use of aggresive animals holding onto the circle gives a sense of royalism and power. The two snakes however less imposing has given me an idea to use a snake or a snake shapes within my own. Drafts to follow.

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Another thing i’ve began to focus on is the use of colour and the trends of modern banks. Flat and not bold however they do have presence.  These cards from the M Bank have identity just through  the colour scheme used. Having no outline either around the pictures just the shapes formed from the colours.

 

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