January | 2016 | Frankie Frost Design

For week two we looked into colour and colour planning for our work. Spectrum analysis and the difference between RGB and CMYK. We had to pick a piece of art we like and pull out the palette for it.

After looking into architecture as the brief dictates the company want to represent. I looked into Gothic style and gothic architecture mainly the Gargoyles that sit along side the roofs of buildings. I incorporated the letter E for Enganche and this is a rough draft I created.

However after feedback and looking more into it as a corporate image i’ve decided to head in another direction.

Still aiming to have the ominous look however I looked into older symbols that have an image of strength and unity yet could still represent a company. I found an image of Buddhist knot and after some manipulation produced this logo.

This I can see being used as a letter head, on the side of building, engraved in stone or on the front of a work portfolio. So as a corporate brand I can see it working. Going to apply it to some mock ups during the week and find a font to write Enganche.

For brand choice i’ve chosen Enganche Venture Capitalist and I’m going to make the design have a powerful imposing precense with almost ominous undertones. For research I looked into ideas of old symbol use and modern versions. The use of aggresive animals holding onto the circle gives a sense of royalism and power. The two snakes however less imposing has given me an idea to use a snake or a snake shapes within my own. Drafts to follow.

Another thing i’ve began to focus on is the use of colour and the trends of modern banks. Flat and not bold however they do have presence. These cards from the M Bank have identity just through the colour scheme used. Having no outline either around the pictures just the shapes formed from the colours.

Frankie Frost Design

Monthly Archives: January 2016

Brand Identity: Week Two – Initial Development

Brand Identity: Week One – Research