After feedback in workshop I gained more focus on the key elements of my work I should focus on, the subtlety, anonymity and general sneakiness of the company I’ve chosen. As if most of it is always shrouded. With help from Chris the start of my identity branding book began to form. Aiming to have this document look like something that would be slid over a table at a sort of not so public meeting. I’ve chosen to call each section “The Rule of” following its relevant section title, to play into the idea of this being an older and more private organisation. Still keeping the buddhist knot as my main brand image as I like that it represents unity and that’s what this company is hoping to do, unify themselves with arts and architecture awards. Yet the knot still looks quite ominous, especially on a black background. Also chosen to drop “Venture Capital” from the main part of the branding just to give it even more of an ominous feel.